What is Islamic Asset Management?

Professional asset management involves four key steps:


Diversification is essential to successful investing. It is the heart of Modern Portfolio Theory.

Safa Investment Services follows these classic steps, as does any professional asset manager.

The difference between conventional and Islamic asset management comes in respecting sharia, which only enters in the final stage, Security Selection.


Fundamental to security selection is having information on all assets in the Islamic asset universe. Just as conventional asset managers use advanced data sources to screen and filter their investible universe, so does Safa. But, Safa uses the world’s only professional database of all sharia-compliant investments worldwide. No other investment company has this resource.

Safa rejects any asset that is too small, too new, too illiquid, or that is not transparent. We seek and find the world’s best sharia-compliant investments, with fatwa from credible sharia scholars.

Our portfolio optimization software helps us achieve optimized portfolios, custom designed for each client.

The result is Safa Investment Services, the only professional independent asset management service in the world that has full respect of sharia.


The core principles of sharia are serving God, family and community, principles shared across all major faiths.

By investing according to sharia one avoids excessive debt, industries of questionable moral value, and an inherent respect for the community.

We believe sharia-compliant investing is among the most socially responsible investment strategies available to investors today.